If you are like me and feel like you are going to fall over after a brief stint on a merry-go-round, it is probably best to steer clear of these seats. The biggest critique I see of D-Box seating is that after an hour or more of being tossed around, folks have experienced bouts of nausea, motion sickness, and other internal discomforts that can affect their viewing experience. Are you easily motion sick? Do you plan to see a movie with a lot of action? Are you easily distracted? Did you eat food recently? If someone asked me whether or not they should pay the added cost for D-Box seating, I would have to run down a few key questions with them before agreeing to a definitive answer. So whether it be someone wanting to feel like they are taking the turns in real-time at a Nascar track or someone becoming an employee of Caterpillar, D-Box is quietly found throughout many parts of our society. There are several racing simulators, gaming chairs, virtual “rollercoasters” and even simulated training programs that utilize this unique product to get more captivating results. This technology is not only found in movie theaters, however, but it can also be seen in several virtual reality products, theme parks, home equipment, and more. This is done by movies being coded into the movement technology so that the motion of the seat is accurately in tune with the action on your screen.ĭepending on which location you go to you could be in a theater with almost exclusively D-Box seats (though not all may be activated, since the added movement comes with a higher price) or just a few designated seats situated somewhere near the middle, typically. It works like a simulated rollercoaster that marches to the beat of the film’s drum. At certain key points in the film that calls for it, you will be moved in tandem with the action in a scene. You can adjust the effects of the chair in four stages of intensity from very mild settings to full blast. It can throw you forward, tilt you from side to side, tilt you diagonally, and several other sensory effects that are made with the express purpose of enhancing the film you are watching. If I was trying to convince you as a friend I would say that D-Box is a company that produces seats that can improve certain visual mediums. If I was going to give you the marketing pitch, I would tell you that D-Box is a type of haptic technology designed with a focus on altering or intensifying the overall experience of a film, game, or simulated experience. They have even started developing a simulation that mimics the experience of driving in a Formula 1 race. The technology has spread like wildfire from the theater industry, to gaming and household recliners. Once D-Box started this downward sprint they seemed to gain massive traction throughout the industry, also working with Cinemark in several South American locations.įast forward to the current date, they have several hundred locations in over three dozen countries across the globe. The company had been asked to use their motion seating in the first Fast & Furious film and also opened up their first D-Box auditorium in a partnership with Cineplex. They continued to produce D-Box seats with mild success until 2009 when they appeared to find their stride. The biggest issue with these products was the exorbitant cost to make each one, making it easier for them to sell to theater companies rather than to households. This observation was taken into consideration and shortly after the beginning of the new millennium, they had their first iteration of D-Box seats. This was until several employees from D-Box took note that shoppers were placing their products around the perimeter of their couches, recliners, and chairs to create a simulated motion effect. Starting in 1998, D-Box was originally focused on making high-end subwoofers almost exclusively. How D-Box Startedīelieve it or not, this futuristic motion seating was not always the original intention of the company. To see whether or not these rumbling recliners are right for you, let’s take a deeper look at what D-Box entails.
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